The Natural Products Consulting Institute has expanded their popular seminar and networking event titled: Becoming a More Effective Sales Manager in the Natural and Specialty Channels into two days, a beginner (or new to the channels) track and an intermediate-advanced track. These may be taken together or separately. These are ideal for entrepreneurs, new hires, experienced veterans new to the channels, and others looking for a refresher course with great networking and problem solving. They are also great for customer service, marketing and financial staff who could benefit from a greater understanding of the sales process.
These full day workshops covers all aspects of an effective sales management including budgeting and planning, pricing and margins, optimal distributor and retailer programs, working effectively with brokers, trade spending management, deductions, effective sales calls and using syndicated data. This year we are adding sections on Canada, Trade Spending Management software and social media and PR.
There will also be ample time to address individual company issues and challenges by the presenters and peers in the room. It is also an outstanding networking event. Presentations and participant contact info will be provided to all attendees on a CD.
The seminar will be led by Bob Burke and John Maggiore. Bob Burke is co-author of The Natural Products Field Manual, and The Sales Manager?s Handbook. Bob is a consultant in the natural and specialty products industry and former VP of Sales and Corporate Development at Stonyfield Farm. John Maggiore is the former Category Manager of Natural Foods at Stop & Shop and will be speaking on selling to supermarkets and succeeding in the mainstream grocery channel. Special guest speaker will be Tim Sperry, former Grocery Director for Whole Foods, North Atlantic Division. Tim will speak on succeeding at Whole Foods, the role of private label, and coming changes in Whole Foods procurement process. Additional speakers will be John Raiche from UNFI, Art Papazian from Johnson O?Hare, Rob Bois from MEI, David Byrnes from Integrated Organics, Patrick Higgins from Higgins-Cohn Brand Management, Matt Koch from TurnTree Solutions, Steve Wangle from SPINS and Sue Taggart from ADinfinitum.
Valued sponsors of the event are: The Volkman Group, Ad Infinitum, and MEI Co.
The seminars will be held on December 14 and 15, 2010 at the Hilton Garden Inn in Burlington, MA. Day 1 is $ 599, Day 2 is $ 799, register by November 29, 2010 and save $ 100 on each. Register for both for additional discounts. Additional discounts are available for additional people from the same company.
For more information, please visit: http://www.NaturalConsulting.com and click on ?Sales Seminar? to see the registration form. You are also welcome to call 978-975-9902 or email: Bob(at)NaturalConsulting(dot)com.
The Natural Products Consulting Institute was founded in 1998 to provide consulting services, industry resource guides and educational programs for companies bringing natural, organic and specialty products to market. We develop effective sales and marketing plans, assist with budgeting and planning, pricing and programs, building distribution, appointing broker networks, building organizations, assisting with financing and helping to execute strategies for growth.
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